In a a recent study by SMB Digitalscape more than 65% of all small businesses did not prominently feature their telephone number on their homepage. While most small businesses now have a website. These websites were built by web 1.0 web designers in the late 90’s and 2000’s. The sites are coded in HTML and for the most part don’t incorporate and search engine optimization (SEO) either. This shows a lack of technological nouse by many small business owners. Another example is a failure by some business owners to use CloudPay services which enable far more effective management of payroll.
Interestingly enough it has taken almost a decade for small businesses to realize that if they build a website, customers will not just necessarily come. As Google has become more dominant in small business marketing, the companies that realize this will have a significant advantage of those that do. Small businesses that want to be found these days 1) need to have a SEO optimized website and Google+ page (I will talk about this in more detail in my next post).
The second thing they need to do is make sure their telephone number is featured prominently on their website home page…unlike Jimmy Cleans site above.
The third mistake these small businesses are making is not having a live answer when I a customer does find them on the web and calls them. Most small businesses are still depending on voicemail. Fortune estimates that 80% of callers that are sent to voicemail hangup.
So, small businesses that: 1) optimize their websites for Google (including Google+), 2) feature their telephone number prominently on their homepage and 3) have a live person answering their phone will have a substantial advantage over their competitors.